Drawing from years of experience and brand new 2025 Sprout Social Index™ data, some of the UK’s brightest social media minds will shine a spotlight on what UK consumers expect from brands this year – from how social marketers can build stronger business cases for more resources to how AI alleviates creative fatigue.

Join us on Wednesday the 5th of February 2025 at 2 p.m. GMT and we’ll explore:

• Consumer expectations: What makes UK audiences engage with and trust brands.
• Cultural relevance: Why 91% of UK consumers look to social media to stay connected to trends and culture.
• AI & creativity: How AI is reshaping social media teams and reducing creative burnout.
• Social ROI: Ways to build a stronger case for social investment with your executive team.

Don’t miss your chance to get a first look at this UK-exclusive data. We’ll also be opening the floor for Q&A, so bring your burning questions!

The post UK Social Trends to Refine Your Strategy in 2025: Index™ Insights appeared first on Sprout Social.

According to the newly-released 2025 Sprout Social Index™, social pros want their leaders to understand that growing a brand requires more social investment and team autonomy. Meanwhile, 65% of executives say it’s crucial for teams to demonstrate how social campaigns are tied to business goals.

Join us on Thursday, January 30th at 1 p.m. CT (2 p.m. ET | 11 a.m. PT) for an exclusive chat on how to bridge the divide, featuring Josh Rangel, Senior Director, Social, Ogilvy, and Tim Brogdon, Director of Digital Content at the Chicago White Sox. Plus our very own CMO, Scott Morris, will be sharing some takeaways in a special keynote during this event.

Attend this webinar and you’ll leave ready to:

• Learn what consumers are looking for from your brand
• Develop stronger strategies for building trust with senior leadership
• Communicate performance metrics more effectively

The post Index™ Insights: How to Gain Executive Buy-In for Bolder Social Moves in 2025 appeared first on Sprout Social.

How can you wield the power of social trends for your brand? In this recorded webinar, hear from Melo Meacher-Jones, Head of Social, Influence & Creators at Accenture Song, Tom Sweeney, Global VP of Influencer at Brainlabs and Tameka Bazile, Former Manager, Social Strategy at Time Magazine, where they talk about which viral moments lived (or still live) rent-free in their minds, how content consumption changed and their thoughts on what social media could look like in 2025. 

You’ll dive deep into:

• The hottest social media moments from 2024 that transcended all platforms and sparked global conversations in the group chat, the office and the family dining room
• Mind-blowing campaigns that inspired and set our worlds on fire from game-changing brands, how will we ever recover?
• The evolving social media consumer, how behaviors changed in 2024 and what that means for social media managers going forward
• Future trend predictions: Our panelists will look into their crystal ball (and their phones) to share what they think will be the hottest trends of 2025 

This webinar is perfect for marketers, brand strategists, social media enthusiasts‌ and anyone looking to stay ahead of the curve in the ever-evolving world of digital marketing. 

The post 2024’s Top Trends: Your 2025 Strategy appeared first on Sprout Social.

You’ll get the scoop on:

• Creative Content Strategies: Learn how to stand out with unique, thumb-stopping content that gets people talking and engaging on LinkedIn.
• Maximizing ROI: Get exclusive tips and tricks for getting the most out of LinkedIn and Sprout Social to drive measurable business growth.
• LinkedIn Tools for Success: Regina will walk you through LinkedIn’s secret weapons for building a powerful presence—whether you’re building a business brand or your personal one.
• Meme Magic: Aidan will share how humor and memes can be your best marketing allies (yes, even on LinkedIn!) to capture attention and boost engagement.

You’ll hear from two LinkedIn legends—one who brings years of B2B marketing experience, and one who’s changing the game with meme-powered, Gen Z marketing. You’ll walk away with tips you can put into action right away, no matter your audience or industry.

Plus, you’ll hear questions from the audience answered in the Q&A. So, whether you want to know how to increase your followers or what type of content really works, we’ve got you covered!

The post Next-Level LinkedIn: Creative Strategies to Supercharge Your Brand appeared first on Sprout Social.

Authenticity is a social media tactic that every brand needs, but not every brand achieves. Explore lululemon’s commitment to its brand voice. They prioritize an ambassador program, community building‌ and local store events to make current and new customers feel like they are part of something. Earn a buyer’s trust and you’ll have a buyer for life, which is exactly what lululemon does.

In this webinar, we’ll uncover how lululemon captures the attention of their audience across all their key social media platforms. They create a truly inclusive, inspiring and relatable brand experience that consistently drives strong engagement and conversions.

Hear from Chris Jackson, lululemon’s Director of Global Content and Social Strategy on this recording. He’ll reveal the secrets behind lululemon’s standout social media campaigns and how they continue to lead the pack in a constantly evolving digital world.

You’ll learn how to:

• Earn buyers trust through authentic community building 
• Make trends and user-generated content work for your brand
• Create a strategy like lululemon’s  to be relatable and aspirational

The post Balancing Act: lululemon’s Secret to a Relatable & Aspirational Social Presence appeared first on Sprout Social.

Hear from experts like Layla Revis, VP of Brand and Content at Sprout Social and Nathan Jun Poekert, CMO Advisor, as they discuss: 

• How to identify trending election-related conversations 
• Best practices for managing influencer relationships
• Top ways to avoid a crisis during major events

The post Navigating Social Media Management in an Election Year appeared first on Sprout Social.

Pinterest is an often overlooked strategy for  maximizing conversion and connecting with new audiences – and all with longer lasting tactics than the average social media marketer is used to.

Get all your tips and tricks on this webinar in collaboration with Pinterest, who will share the secrets to success on their platform and why Pinterest leads the pack with the highest conversion rates from click to purchase among all social media platforms. Hosted by a panel of Pinterest experts, this session includes an interactive Q&A and is packed with invaluable tips and tricks for your business growth.

What you’ll learn:

• Real Benefits: Why Pinterest boasts the highest conversion rates of all social platforms from click to purchase
• Insider Tips: Leverage Pinterest effectively amidst viral moments and rapid trends
• Proven Strategies: Measure influencer campaign impacts and schedule your pins using Sprout Social and Tagger
• Actionable Advice: Hear tactics you can incorporate into your social media strategy today

Panelists: 

Widhi Asmoro – Sr. Strategic Partner Manager, Publishers (Indonesia/APAC)

Pragati Singh – Sr. Strategic Partner Manager, Content (India/APAC)

Bella Karras – Strategic Partner Manager, Merchant, Platform & Agencies (ANZ/APAC)

Meredith Aylward – Lead Solutions Engineer, Sprout Social (APAC)

The post From Pins to Leads: How Pictures Turn into Profit appeared first on Sprout Social.

Sprout and Salesforce’s global partnership enables your team to deliver world-class social customer care so you can meet these high expectations without slowing down your workflows.

This session, led by industry leaders Ryan Barretto, Sprout’s incoming CEO and current President, and Ryan Nichols, Chief Product Officer of Service Cloud at Salesforce, will delve into the benefits of integrating Sprout’s intuitive, AI-powered social media management solution with Service Cloud’s top-tier customer care offering. 

In this session, you’ll learn how to:

• Leverage social for speedy, impactful, multi-channel customer care 
• Create competitive care strategies using AI to scale efficiency and data analysis
• Deliver personalized experiences at scale and differentiate from your competitors using Sprout + Salesforce.

Plus, we’ll have powerful customer testimonials, a sneak peek into our roadmap, and a quick demo of our Salesforce integrations—sure to make it an interactive and engaging learning experience. 

The post Salesforce & Sprout Social: How to Use AI & Social Data to Win and Keep Customers appeared first on Sprout Social.